FACTORYTALK Logo CONCEPT

Rockwell Automation’s software segment of their company consists of various programs underneath the umbrella of FactoryTalk — manufacturing software that helps to optimize production and improve efficiency on the plant-floor and beyond.

While the Fortune 500 company was navigating its global rebrand, this logo concept was pitched with a nod to the manufacturing industry while eluding to the motif of communication between individuals and machines or hardware alike.